Datuk Tan Hwa Sing

Executive Chairman

Datuk Tan Hwa Sing was appointed to our Board on 14 November 2024 and assumed his present position as the Executive Chairman on 15 February 2025. He is responsible for spearheading the business direction and developing overall strategies and policies. He is instrumental in expanding our market coverage, business reach and clientele through the formulation and implementation of sound business expansion strategies He is a businessman with over 30 years’ experience in poultry industry, which traces back to his secondary school years when he became involved in the family business by assisting his father in the poultry distribution business. After finishing his secondary school, he continued to assist his father in the family business. On or around 2006, he became more involved in the family business. During this time, he was responsible for overseeing the distribution network, ensuring timely collection of payment due from the customers and ensuring the quality of the poultry products from the suppliers are maintained. He also played a key role in managing relationships with suppliers and customers, and securing new partnerships. Between 2009 and 2010, together with his father, he has expanded and diversified his family business into poultry farming, poultry processing and selling poultry at local markets under Sin Lean Soon Farm (M) Sdn Bhd, Advance Chicken Processing (M) Sdn Bhd, and Sin Lean Soon Poultry Sdn Bhd. In 2017, Datuk Tan Hwa Sing recognised the impact of rising operational costs and shifting market conditions in the poultry industry. In response to these changes, he made a decision to change his business direction. He sold Sin Lean Soon Farm (M) Sdn Bhd, Advance Chicken Processing (M) Sdn Bhd, and Sin Lean Soon Poultry Sdn Bhd and he ventured into importation of poultry business by acquiring KK Fresh. Over the years, under his leadership, KK Fresh has diversified its products to include meats and mutton.

Datin Ng Siew Suan 

Non-Independent Executive Director

Datin Ng Siew Suan was appointed to our Board of Directors on 14 February 2025. She is our Human Resources and Purchasing Director, heading the Human Resources, Administration and Purchasing division of our Group. In addition to managing the recruitment, remuneration and benefits of our employees, she is also responsible for managing and verifying payments with suppliers and customers. She is the wife of Datuk Tan Hwa Sing. After obtaining the Malaysian Higher School Certificate (or more commonly known as STPM) in 2003, she worked on a part-time basis. Subsequently, after she was married to Datuk Tan Hwa Sing in 2005, she became involved in the family business, more particularly managing the collection of receivables. Since acquisition of equity interest in KK Fresh in March 2015, Datin Ng Siew Suan, who has been involved in the family’s business in chicken farming at the time, began to oversee the finance and administrative matters in KK Fresh. Datin Ng Siew Suan has acted as a director of KK.

Fresh on two (2) occasions prior to her latest full-time appointment on 19 June 2024 as follows:

– appointed on 16 March 2015 and resigned on 31 October 2017; and

– appointed on 1 November 2018 and resigned on 30 July 2020.

During these two (2) periods, Datin Ng Siew Suan supported her husband, Datuk Tan Hwa Sing, in administrative matters on a part-time basis, while concurrently focusing on family responsibilities. With greater flexibility in such commitments in recent years, she has since resumed a full-time executive role in the Group. Accordingly, on 19 June 2024, she was appointed as Human Resources and Purchasing Director in our Group.

Khoo Lay Tatt

Non-Independent Non-Executive Director

Khoo Lay Tatt was appointed to our Board on 14 November 2024. He obtained his Diploma in Commerce in Business Management from Tunku Abdul Rahman College, Kuala Lumpur (now known as Tunku Abdul Rahman University of Management and Technology (TAR UMT)) in 1996. In 2002, he obtained his Certified Financial Planner (CFP) qualification from the Financial Planning Association of Malaysia (FPAM). He is a Fellow Member of The Chartered Governance Institute (CGI) (formerly known as Institute of the Chartered Secretaries and Administrators) and the Malaysian Institute of Chartered Secretaries and Administrators He commenced his career in 1996 as a Company Secretarial Officer in the Corporate and Legal Division of Ban Hin Lee Bank Berhad (“BHL Bank”). He left as an Executive cum Company Secretary of the subsidiary companies of BHL Bank in 2000. He joined PFA Corporate Services Sdn Bhd., Penang, as an Assistant Manager in 2000. He was subsequently promoted to as a Manager to head the Penang Branch, where he was responsible for managing corporate secretarial matters, including involving in initial public offerings and corporate exercises undertaken by listed companies. He left PFA Corporate Services Sdn Bhd in 2005 as a Senior Manager. In 2005, he joined Hicks-Woode Corporate Services (Penang) Sdn Bhd (now known as TMF Corporate Services Malaysia Sdn Bhd), as a director, where he was responsible for overseeing corporate secretarial, accounting and administrative matters. During his tenure with Hicks-Woode Corporate Services (Penang) Sdn Bhd, he had acted as Company Secretaries of several private and public limited companies which were listed on the then Main Board, Second Board and MESDAQ Market of Bursa Securities, including Dufu Technology Corp. Berhad (“Dufu”) and P.I.E. Industrial Berhad (“P.I.E.”). In 2009, he left Hicks-Woode Corporate Services (Penang) Sdn Bhd and he joined QL Tech Malaysia Sdn Bhd as Executive Director and Chief Executive Officer and was responsible for managing the overall operations which include corporate and strategic planning as well as business development. He resigned from these positions in 2015. Separately, in 2006, he was appointed as a Non-Independent Non-Executive Director of Dufu and subsequently resigned as the Company Secretary of Dufu in 2007. He was re-designated as an Independent Non-Executive Director of Dufu in 2009 and later as an Executive Director of Dufu in 2016, where he was responsible in Dufu’s corporate matters, i.e. restructuring and reorganising of management portfolios. He resigned as Executive Director of Dufu in 2017.

In 2009, he resigned as the Company Secretary of P.I.E. and was appointed as a NonIndependent Non-Executive Director of P.I.E. before being redesignated as an Independent Non-Executive Director of P.I.E. in 2011 and subsequently as Independent Non-Executive Chairman of P.I.E. in 2018 before he resigned in 2019. He was also appointed as an Independent Non-Executive Director of ETI Tech Corporation Berhad (a public company listed on the Main Market of Bursa Securities) from 2007 to 2010 and Acme Holdings Berhad (a public company listed on the Main Market of Bursa Securities) from 2015 to 2016. In 2010, he was appointed as an Independent Non-Executive Director of Sinaria Corporation Berhad (a public company listed on the Main Market of Bursa Securities), which later changed its name to Saudee Group Berhad (now known as Saudigold Group Berhad). In 2017, he was redesignated as Non-Executive Chairman and subsequently redesignated to Executive Chairman of Saudee Group Berhad, where he led the board of directors in the oversight of management and implementing the board of directors’ policies. He resigned as the Executive Chairman of Saudee Group Berhad in 2020 and retired from active employment. Since 2020, he has been primarily managing his personal investment. On 4 November 2022, he was appointed as the Independent Non-Executive Director of HB Global Limited, a Singaporean investment holding company listed on the Main Market of Bursa Securities. He resigned as Independent Non-Executive Director of HB Global Limited on 6 December 2023. Currently, he is also an Independent Non-Executive Director of Oxford Innotech Berhad, a public limited company.

Che Rogayah binti Sudin

Independent Non-Executive Director

Che Rogayah binti Sudin was appointed to our Board on 14 February 2025. She graduated from University Malaya with a Bachelor of Laws in 1999. After her graduation, she commenced her pupillage in 1999 with Messrs Azlin Alahakone & Associates and was admitted to the Malaysian Bar as a lawyer in 2000. She then joined Messrs Surin & Co as legal assistant in 2000. She left Messrs Surin & Co to join Messrs Tam, Shukri & Associates in 2001 as a Legal Assistant and later promoted to Junior Partner of the firm in 2014. She then became the Managing Partner of the firm in 2017, a position she still holds to-date. In her position as the Managing Partner, she handles the management of the firm and is actively involved in conducting civil court matters involving government-linked companies. She also handles court matters for several local municipal councils in Kedah as well as Majlis Agama Islam Negeri Kedah. She also has experience in advising on joint ventures and acquisitions. She was admitted as a Syariah lawyer in State of Pulau Pinang in 2004 and subsequently admitted as a Syariah lawyer for the State of Kedah in 2005. She is currently practising as a Syariah lawyer in Syariah courts in the states of Pulau Pinang and Kedah.